Saturday, July 30, 2016

Why do business cards matter?

Business cards are something that we take for granted and you shouldn’t. The look, feel and message on a business card helps people determine how they view you, and more importantly if they will remember you.

When you leave a conversation and the other person has your business card, your identity is on that small piece of paper.

Your business card should not only state the name of your business, your contact information and what you do, but the overall image it creates about you.

If you don’t have a business card and are looking to create one, here are some things to keep in mind:

Color Scheme: there is a meaning behind the colors on your logo and/or your business card. If you’re a dentist, you would never, ever have a card that is red, get it?

Paper: the quality of your card says something about you. Use a thick card stock like we use here at PrintServiceUSA.com. Its always 16pt card stock on recycled paper with soy based ink. We’re green!

Don’t “ink jet” print from your home. Its cheap. You’re a business not a hobby, right?

Stand out: You need to make your card unique.  Your business card needs to stand out in a crown of cards.

Use the right Font: Fonts make a statement so choose one that best represents who you are and one that is easy to read.

Don’t overload: Too much information ruins the design of your card and also do not put boring mission statements on the back.  All the additional info should be on your website which should be front and center on your business card.

A good business card is one of the best marketing tools you’ll ever invest in. Call us today (888) 900-8608 for a business card that you will be proud to hand out.